The new model has been designed for experiences outside of the city. Its more spacious features will appeal to families and to those who enjoy outdoor sporting activities. The focus of the marketing campaign is “Add experiences” and the Basque Country has been chosen as a place in which real experiences can be lived.
More than 3500 salespeople and concessionary managers from around the world have visited Bodega Katxiña to carry out workshop tasks on the technical elements of the new model. They have also been able to test-drive the cars and, of course, to enjoy the exquisite cuisine at the Bodega Katxiña Restaurant.